SAMARITUAL is a living cultural ecology building architectures of agencY
It begins with environment. The worlds we move through shape how we perceive and who we become. I work them as material, all of them, including the ones built to contain.
Body, land, fiber, dust. The hand knows before the mind. Every surface keeps what touched it.
MATERIAL ENVIRONMENT
Matter as Memory
SPATIAL ENVIRONMENT
Architecture as Intelligence
The room composes whoever enters it. Scenography as a way of arranging perception..
PERSONAL ENVIRONMENT
The Body as Archive
'All conditions are material'
'All conditions are material'
Memory and nerve. The self is permeable, and workable, carried through lineage, ritual, migration, and survival.
SYNTHETIC ENVIRONMENT
Data and algorithm as sediment
Artificial Intelligence are biased synthetic cognitive environments They inherit power before intelligence.
ETYMOLOGY
samaritual
· sa·mar·rit·u·al · noun
samar (Arabic, سَمَر): talk kept after dark; company and storytelling under the moon.
ritual: a repeated act that remakes the one who performs it.
Samar: also the one who keeps the gathering.
I am a Beirut-born scenographer, artist-theorist and ancestral futurist. I work through craft, ritual, and emergent technologies as living materials from Beirut and Brooklyn. I developed Quantum Craft™, , an entangled protocol shaped through craft, material cognition, and lineage, where I meet technological systems as mutable material rather than fixed destiny, and hold ancestral, ecological, artisanal, and synthetic knowledge in relation through Silk Road accumulation.
Trained in architecture and scenography at Central Saint Martins, and shaped by decades transforming environments across cultural and commercial contexts, I trace how lineage, provenance, and marginal knowledge persist inside dominant systems despite erasure, abstraction, and flattening. My projects work as living artifacts: mutable, circulatory, unfinished, following how memory and culture move through bodies, materials, and technologies.
I work through SAMARITUAL, mentors at NEW INC (New Museum), and speaks internationally across spatial, artistic, cultural, and technological contexts. My work is most often called in at moments of systemic transition, where dominant hierarchies fail and long-standing forms of cultural intelligence, historically dismissed, feminized, or rendered illegible, reassert their necessity.
ANCESTRAL FUTURES X QUANTUM CRAFT™: REMIXING CULTURAL DNA
Analog <> Digital • Artisanal <> Computational • Earth <> Cosmos • Ancestry <> Futurity • Vernacular <> Iconic • Hard <> Soft • Instinct <> Intelligence • Chaos <> Code • Hand <> Machine • Ritual <> Speculation • Myth <> Algorithm • Ephemeral <> Monumental • Local <> Global • Wild <> Engineered • Sacred <> Synthetic • East <> West • Traditional <> Contemporary • Physical <> Digital • Art <> Craft • Anarchic <> Disciplined • Light <> Dark • Young <> Old
Analog <> Digital • Artisanal <> Computational • Earth <> Cosmos • Ancestry <> Futurity • Vernacular <> Iconic • Hard <> Soft • Instinct <> Intelligence • Chaos <> Code • Hand <> Machine • Ritual <> Speculation • Myth <> Algorithm • Ephemeral <> Monumental • Local <> Global • Wild <> Engineered • Sacred <> Synthetic • East <> West • Traditional <> Contemporary • Physical <> Digital • Art <> Craft • Anarchic <> Disciplined • Light <> Dark • Young <> Old
An Entangled Protocol for sovereign futures
Published in: Compass Magazine | Collaborative Frequencies | 2024
Interviewed for: Everything is Political | Cultural Archaeology | 2025
Featured in: WGSN | Signal Recognition | 2024
Interviewed for: Everything is Political | Cultural Archaeology | 2025
Published in: The AI Art Magazine | Number 2 | 2025
Published in: The AI Art Magazine | Number 2 | 2025
Ghosts in the feedback Loop Exhibit
Techno Mirage Publication | ...in the Age of AI | 2026
Techno Mirage Publication | The Age of AI | 2026
Techno Mirage Publication | The Age of AI | 2026
Interviewed for: SLIMI Magazine | Transmission | 2024
Featured in: SPUR Magazine | Tomorrow's Column by Geraldine Wharry | Oct 2024
Publshed in: A school of critical design series of very-human-prompts | #1 Rebellion
Published in: A school of critical design series of very-human-prompts | #1 Rebellion
Published in: Compass Magazine | Futures Of Creativity | Aug 2025
Published in: Compass Magazine | Collaborative Frequencies | 2024
Interviewed for: SLIMI Magazine | Transmission | 2024
Published in: The Quester's Guide for exploring your world Book (Magic Issue)
Quantum Culture Substack | Sept 2025
Interviewed for: YUNG Magazine | Cultural Archaeology | 2024
Featured in: Vector Zine | Collaborative Frequencies | 2024
Featured in: Afikra | Signal Recognition | 2024
Featured in: Afikra | Signal Recognition | 2024
Featured in: AL HAYYA Issue 2 | Collaborative Frequencies | 2023
Featured in: FRAME mag: Spatial Therapy | Signal Recognition | 2023
Featured in: FRAME mag: Spatial Therapy | Signal Recognition | 2023
Interviewed for: PRAZZLE: Green Canvas | Cultural Archaeology | 2024
Interviewed for: PRAZZLE: Green Canvas | Cultural Archaeology | 2024
Interviewed for: PRAZZLE: Green Canvas | Cultural Archaeology | 2024
Interviewed for: GQ Middle East | Collaborative Frequencies | 2023
Interviewed for: GQ Middle East | Collaborative Frequencies | 2023
Featured in: Blanc Magazine | Transmission | 2023
Featured in: Burro Spotlight | Signal Recognition | 2024
Featured in: WIRED Middle East | Signal Recognition | 2024
Interviewed for: Coveteur | Signal Recognition | 2021
Interviewed for: MIND magazine | Transmission | 2017
Interviewed for: UAL ALumni | Transmission | 2015
Interviewed for: Aïshti Magazine Issue 98 | Transmission | 2019
Interviewed for: Aïshti Magazine Issue 98 | Transmission | 2019
Featured in: VMSD Magazine | Signal Recognition | 2015
Interviewed for: Hia Mag on Quantum Craft™ in the context of MENA | Nov 2025
Interviewed for: Hia Mag on Quantum Craft™ in the context of MENA | Nov 2025
Interviewed for: Hia Mag on Quantum Craft™ in the context of MENA | Nov 2025
Interviewed for: Hia Mag on Quantum Craft™ in the context of MENA | Nov 2025
Interviewed for: Hia Mag on Quantum Craft™ in the context of MENA | Nov 2025
Interviewed for: Hia Mag on Quantum Craft™ in the context of MENA | Nov 2025
Interviewed for: Hia Mag on Quantum Craft™ in the context of MENA | Nov 2025